Branding. There is what the service a company provides or what products the company sells and then there is what the company represents. The strength of the brand is directly proportional to the level of unsolicited enthusiasm from those that a) have supported your business b) are actively supporting your business c) anticipate supporting your business. So many get it wrong, here is how to get it right.
Finding A Philosophy….
Lately I have been really thinking a lot about establishing my standards, my values and creating a Philosophy for how I live my life and what I do with my life. Of course, I have values and standards but do I hold myself to them in everything I do? How do I apply them to my personal life, my professional life, and to my social life?
I used to coach football and baseball in high school. I had a philosophy of how I wanted my teams to play. However, since wandering from that path, I have struggled with creating a philosophy as an employee. I’ve worked a different companies in different industries, and for the most part, never took the time to think about how and why I was doing things.
I currently work for a marketing company and I am starting to see the need for establishing my own philosophy of how I/we go about and get the job done. What is the process? Why are we doing it this way? What is the end goal?
In 2012, as you live your life, don’t forget to live to your standards, your philosophy so that every action is part of your diabolical plan to be the best you, you can be.
2012 - Becoming A STOTAN
I’m Scared of 2012
Is it okay to admit that I am scared of 2012. I’m scared that I won’t be disciplined enough to tackle all of my goals for 2012. I’m scared I will admit defeat before I even start. I’m scared that I will create excuses not to become the person I should become in 2012…. I’m scared… and that is why this blog is called….Becoming a STOTAN.
2012
It’s almost here, you know “next year.” The year we all said we would finally do all the things we have been putting off. What are your goals? I’ll post mine here soon. 2012 is going to be a big year! The journey begins now….



